Development of an Outreach Program for NASA: "NASA Ambassadors"

The NASA Ambassadors Program is designed to present the excitement and importance of NASA's programs to its customers, the general public. Those customers, which are identified in the "Science Communications Strategy" developed by the Space Sciences Laboratory at the MSFC, are divided into three categories: (1) Not interested and not knowledgeable; (2) Interested but not knowledgeable; and (3) Science attentive. In it they recognize that it makes the most sense to attempt to communicate with those described in the last two categories. However, their plan suggests that the media and the educational institutions are the only means of outreach. The NASA Ambassadors Program allows NASA to reach its target audience directly. Steps to be taken in order for the program to commence: (1) MSFC chooses to support the NASA Ambassadors Program - decision point; (2) Designate an "Office In Charge". (3) Assign the "Operation" phase to in-house MSFC personnel or to a contractor - decision point; (4) Name a point of contact; (5) Identify partners in the program and enlist their assistance; (6) Process an unsolicited proposal from an outside source to accomplish those tasks which MSFC chooses to out-source.