Broadcast media and the dissemination of weather information

Although television is the public's most preferred source of weather information, it fails to provide weather reports to those groups who seek the information early in the day and during the day. The result is that many people most often use radio as a source of information, yet preferring the medium of television. The public actively seeks weather information from both radio and TV stations, usually seeking information on current conditions and short range forecasts. forecasts. Nearly all broadcast stations surveyed were eager to air severe weather bulletins quickly and often. Interest in Nowcasting was high among radio and TV broadcasters, with a significant portion indicating a willingness to pay something for the service. However, interest among TV stations in increasing the number of daily reports was small.