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NASA/DoD Aerospace knowledge diffusion research project. III - The impact of a sponsor letter on mail survey response ratesThe paper describes the impact of two interventions in the design of mail surveys. The interventions were devised to increase response rates and to clarify sample eligibility. To test their effectiveness, interventions occurred at different points in each of three surveys. One intervention was a letter from the research sponsor (NASA) supporting the research. The other intervention was the inclusion of a postcard that could be used by the respondent to indicate that the questionnaire was not appropriate for him/her. The sample was drawn from the membership of the American Institute for Aeronautics and Astronautics research society. The results indicate that the sponsor letter improved response rates under certain conditions described in the paper. The postcards assisted in identifying noneligible persons particularly when they accompanied a pre-survey letter. The implications for survey costs are discussed.
Document ID
19920065766
Acquisition Source
Legacy CDMS
Document Type
Conference Paper
Authors
Kennedy, John M.
(Indiana University Bloomington, United States)
Pinelli, Thomas E.
(NASA Langley Research Center Hampton, VA, United States)
Date Acquired
August 15, 2013
Publication Date
May 1, 1990
Subject Category
Documentation And Information Science
Accession Number
92A48390
Distribution Limits
Public
Copyright
Other

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