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Developing Tools and Techniques to Increase Communication EffectivenessThe Public Affairs Office (PAO) of the Johnson Space Center (JSC) is responsible for communicating current JSC Space Program activities as well as goals and objectives to the American Public. As part of the 1996 Strategic Communications Plan, a review of PAO' s current communication procedures was conducted. The 1996 Summer Faculty Fellow performed research activities to support this effort by reviewing current research concerning NASA/JSC's customers' perceptions and interests, developing communications tools which enable PAO to more effectively inform JSC customers about the Space Program, and proposing a process for developing and using consistent messages throughout PAO. Note that this research does not attempt to change or influence customer perceptions or interests but, instead, incorporates current customer interests into PAO's communication process.
Document ID
19970025446
Acquisition Source
Johnson Space Center
Document Type
Conference Paper
Authors
Hayes, Linda A.
(Houston Univ. TX United States)
Peterson, Doug
(NASA Johnson Space Center Houston, TX United States)
Date Acquired
August 17, 2013
Publication Date
June 1, 1997
Publication Information
Publication: National Aeronautics and Space Administration (NASA) /American Society for Engineering Education (ASEE) Summer Faculty Fellowship Program
Volume: 1
Subject Category
Communications And Radar
Accession Number
97N25000
Funding Number(s)
CONTRACT_GRANT: NAG9-867
Distribution Limits
Public
Copyright
Work of the US Gov. Public Use Permitted.
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