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The Effect of Corporate Influence in the Short Haul Business Travel MarketThe importance of corporate involvement in the decision making process for business related air travel is being increasingly recognized in the literature. Business travellers consume air services (i.e. they take airline flights), however; they may not be the principal decision-maker in the purchase, Also it is the organization that employs the traveller that incurs the cost for air travel, Consequently this research addresses the relationship between the traveller and the employing organization in the purchase of air travel. In this paper traveller opinions on their corporate travel policy are evaluated using a Likert summated rating scale. The benefits sought, by the traveller, from the air service are also investigated and these benefits are used to segment the short haul business air travel market in the EU. Changes in the market for short haul business travel since the full liberalisation of the aviation market in the EU are evaluated by comparing the data to an earlier study of similar travellers in 1992.
Document ID
20000046629
Acquisition Source
Headquarters
Document Type
Reprint (Version printed in journal)
Authors
Mason, Keith J.
(Cranfield Univ. Bedford, United Kingdom)
Date Acquired
August 19, 2013
Publication Date
January 1, 1999
Publication Information
Publication: Journal of Air Transportation World Wide
Volume: 4
Issue: 2
ISSN: 1093-8826
Subject Category
Air Transportation And Safety
Distribution Limits
Public
Copyright
Other

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