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Letting The NASA Press Engine Work For YouYou have an amazing result based on NASA data or a NASA Mission; you have written your seminal paper and submitted it to your favorite journal. You believe it has press potential and maybe you've even gotten help from your PR folks in writing a press release. Now you would really like NASA to issue this as a press release. But how do you do that? This presentation will illustrate the steps required to engage NASA in helping promote your story. What are NASA's requirements for newsworthiness? Should your news be released as a web feature story or in the local media? Does your news rise to the level of a full-blown press conference or will it be a media teleconference? How do you obtain approval for a NASA press event? Once your result is scheduled to be issued as a press release, how can you improve your chances of getting the best possible coverage for your story? I will discuss the NASA press process and suggest how to consider factors like timing, working with your collaborating institutions in an efficient way, and not letting the cat out of the bag until the press event.
Document ID
20070016574
Acquisition Source
Goddard Space Flight Center
Document Type
Conference Paper
Authors
Weaver, Kimberly
(NASA Goddard Space Flight Center Greenbelt, MD, United States)
Date Acquired
August 23, 2013
Publication Date
January 1, 2006
Subject Category
Documentation And Information Science
Meeting Information
Meeting: HEAD Conference
Location: San Francisco, CA
Country: United States
Start Date: October 4, 2006
End Date: October 7, 2006
Distribution Limits
Public
Copyright
Work of the US Gov. Public Use Permitted.

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