An approach to developing the market for space shuttle payloads: Business/public policy issues and international marketing considerations

The business and public policies were assessed that were determined to be important for NASA to consider in the design of a program for stimulating use of the space transportation system (STS) among potential users in the U.S. private sector and in foreign countries, in preparation for operations of the space shuttle in the early 1980's. Salient factors related to international cooperation in space are identified for special consideration in the development of user potential of the STS.