Output orientation in R and D: A better approach?

Research and development management is examined as it might be performed under an output-oriented approach in which the company's needs for innovations in various product and production areas were identified. It is shown that a company's R and D program is the aggregate of its needs in various areas of its business. The planning, programming and budgeting approach is applied to R and D. The state of theory on R and D decision making in economics is summarized. Abstracts of articles concerning R and D in industry are included.