Process and Representation in Graphical Displays

How people comprehend graphics is examined. Graphical comprehension involves the cognitive representation of information from a graphic display and the processing strategies that people apply to answer questions about graphics. Research on representation has examined both the features present in a graphic display and the cognitive representation of the graphic. The key features include the physical components of a graph, the relation between the figure and its axes, and the information in the graph. Tests of people's memory for graphs indicate that both the physical and informational aspect of a graph are important in the cognitive representation of a graph. However, the physical (or perceptual) features overshadow the information to a large degree. Processing strategies also involve a perception-information distinction. In order to answer simple questions (e.g., determining the value of a variable, comparing several variables, and determining the mean of a set of variables), people switch between two information processing strategies: (1) an arithmetic, look-up strategy in which they use a graph much like a table, looking up values and performing arithmetic calculations; and (2) a perceptual strategy in which they use the spatial characteristics of the graph to make comparisons and estimations. The user's choice of strategies depends on the task and the characteristics of the graph. A theory of graphic comprehension is presented.