Thirteen new BL Lacertae objects discovered by an efficient x ray/radio/optical technique

The discovery of 13 serendipitous BL Lac objects in the Einstein IPC Slew Survey by means of x ray/radio vs. x ray/optical color-color diagrams and confirmation by optical spectroscopy are reported. These 13 BL Lacs were discovered using a technique which exploits the characteristic broad band spectra of BL Lacs. New VLA detections provide accurate fluxes (f(6 cm) is approximately 0.5 mJy) and 2 in. positions, facilitating the determination of an optical counterpart. All 13 new BL Lacs show essentially featureless optical spectra. Nine of these lie within the range of colors of known x ray selected BL Lacs. Of the remaining four, one is apparently x ray louder (by a factor of 1.5) or optically quieter (by 0.8 mags); and three are optically louder (by 1-1.3 mags) than x ray selected BL Lacs. Approximately 50 new BL Lacs in total are expected from VLA work and upcoming Australia Telescope observations, yielding a complete Slew Survey sample of approximately 90 BL Lacs.