Leveraging the Educational Outreach Efforts of Low-Cost Missions

A small portion of the budget for every NASA mission must be devoted to education and public outreach. The question is, how can projects best leverage these funds to create a high-quality message and get it disseminated to the largest and most appropriate audience? This paper describes the approach taken by a small educational outreach team for NASA's New Millennium Program (NMP). The team's approach has been twofold: develop a highly desirable suite of products designed to appeal to, as well as enlighten, the target audience; then negotiate relationships with existing, often under-utilized channels for dissemination of these products. Starting with NMP missions as the base of support for these efforts, the team has invited participation by other missions. This approach has resulted in a richer and broader message, and has allowed the continuing development of the audience base.