Software of Seismic Proportions Promotes Enjoyable Learning

While working for NASA, Jack Sculley and Terry Brooks had a revelation. They wanted to find a novel and unique way to present the scientific principles of NASA research to the public, so as to not only enlighten, but entertain. Suddenly, their revelation morphed into something even grander. "Why stop at NASA?" they asked themselves. With this thought, Sculley and Brooks left NASA and set out to convey voluminous scientific findings from different organizations in the form of digital, interactive media that would enhance the exploration and adventure interests of people of all ages. Sculley, a former researcher at Ames Research Center, the Jet Propulsion Laboratory (JPL), and Apple, Inc. s and LucasFilm Ltd. s multimedia labs, and Brooks, a former public information officer at JPL and an Emmy award-winning documentary film producer, founded Seismic Entertainment in 1989 to communicate their "edutainment" ideas. The two acknowledge that NASA has provided much of the inspiration and content for Seismic Entertainment over the past decade and a half. Additionally, Sculley s experience as a virtual reality and Mars specialist and Brooks s experience creating NASA public access programs were significant to the San Francisco-based company s success. Its most recent project, "Inside NASA," provides virtual tours of NASA s field centers and allows for a comprehensive focus on the broad range of NASA programs for the benefit of the general public