There's Enough Space for Everyone

Only a few fortunate people have the opportunity to go into space and experience the wonders of our universe first-hand. But thanks to social media and virtual worlds, many unique opportunities exist for us to learn, explore and experience what s out there from wherever we are. NASA and Marshall Space Flight Center (MSFC) are making this even easier to do. From blogs to Twitter messages, from Facebook pages to Flickr Photo sites, NASA is leveraging social media to share never-before-seen footage and inside information on spaceflight, scientific discoveries and other space activities. Over the last year, Marshall has reached more than half-a-million viewers through its high-profile, real-time blogs. Through its Watching a Launch blog, visitors were invited to take the "virtual" rides of their lives as they received a first-hand account of seeing a powerful shuttle launch - up close and personal. Through the Shuttle Ferry Flight blog, they got to experience the Shuttle Atlantis journey home to Kennedy Space Center as it rode "piggyback" on a modified Boeing 747 airplane. This year, Marshall s Flickr photo galleries have been visited over 700,000 times, Ares rocket videos have been viewed on iTunes, YouTube, TeacherTube and NASA Web sites more than 1.2 million times, and Marshall s Facebook Page has over 2,800 "friends" who regularly follow NASA. Social media tools have been a powerful way to reach and inspire the public, but NASA has also used these tools effectively to promote education and outreach. From events such as the Great Moonbuggy Race to the Student Launch Initiative, Marshall has used social networks to interest, excite and engage students. This presentation shares some of NASA s experiences on what has worked . . . and what hasn't . . . and seeks to spread the message that through social media "there's enough space for everyone."