Integrated Analysis of Multiple User Metrics - A “Sequel”; and Introducing the Google Analytic

For decades, the Goddard Earth Sciences Data and Information Services Center (GES DISC) has archived and distributed enormous volumes of NASA Earth science data (accompanied with many developed tools and services) to various research/applications communities and the general public. Being “immersed” in the Big Data era, we have inevitably faced the challenges of our continually increasing archived data in both volume and variety, as well as enhanced user needs and demands. In recent years, we have actively analyzed different types of user metrics, such as operational distribution metrics (recording numbers of distinct users and downloaded data files, size of distributed data volume): user publication metrics (mining info from our Giovanni users’ publications): and Bugzilla metrics (collecting info from user questions or feedback from user assistance tickets). Such metrics have helped us achieve a better understanding of user needs, demands, characteristics, and behaviors, which has then helped us improve our user services. Now we will present a “Sequel” of integrated analysis of multiple metrics at the GES DISC by introducing and adding one new kind of metrics acquired via utilizing our recently implemented Google Analytic 360 suite. Several “newer” reports, e.g., “What web site features and links are the most popular (and least)?” and “What are the top 25 dataset Keyword searches?” retrieved from this new metrics set will be presented, along with the aforementioned “traditional” metrics results.