Reaching Broad Audiences from a Large Agency Setting

NASA’s missions, engineering accomplishments, and scientific findings have inspired generations and advanced our understanding of the world we live in. NASA’s Earth science data are acquired by various sources, including satellites, aircraft, and field measurements. Captured data, their by-products, and their visual representations developed by research teams become available within few hours after satellite overpass or processing through a variety of NASA’s imaging, mapping services, and portals. Such online services as the Global Imagery Browse Services (GIBS), Worldview, LANCE, and LAADS DAAC are freely and openly available thanks to NASA’s Earth-Observing Satellite Data and Information Systems (EOSDIS). These services provide access to products created over the last 30 years, support a broad range of users from the scientific community to the general public, and cover a multitude of applications such as basic and applied scientific research, natural hazard and disaster monitoring, and social and educational outreach. In order to illustrate the significance of the overall work, the visualization products, and the broad range of users, we present three case studies: NASA’s Black Marble Product Suite, the Global Imagery Browse Services (GIBS) and Worldview, and the scientific visualization production process to communicate results to the scientific community and the general public.