Weather dissemination and public usage

The existing public usage of weather information was examined. A survey was conducted to substantiate the general public's needs for dissemination of current (0-12 hours) weather information, needs which, in a previous study, were found to be extensive and urgent. The goal of the study was to discover how the general public obtains weather information, what information they seek and why they seek it, to what use this information is put, and to further ascertain the public's attitudes and beliefs regarding weather reporting and the diffusion of weather information. Major findings from the study include: 1. The public has a real need for weather information in the 0-6 hour bracket. 2. The visual medium is preferred but due to the lack of frequent (0-6 hours) forecasts, the audio media only, i.e., telephone recordings and radio weathercasts, were more frequently used. 3. Weather information usage is sporadic.