The MARCOR GPS mobile data system

Market research revealed several key demands for an Automatic Vehicle Location (AVL) Global Positioning System (GPS) radio. The demands were for minimization of urban building blockage, easy programmability to minimize mobile data transmission costs, high accuracy for street map level coordination, interface capability with non-digital Specialized Mobile Radios (SMR), and a selling price close to that of alternatives such as Signposts and Loran-C. A team of experts was assembled to surmount these challenges and deliver a GPS radio for $500 to $1000, which operates at high accuracy in an urban environment and is plug-compatible with nearly all vehicle radios. Among the engineering and production breakthroughs described here are a unique Simultrac (Trademark) approach to satellite tracking, enabling up to eight GPS satellites to be used for position determination with a 2-channel receiver, and a receiver-in-a-microphone design. A powerful Application Specific Integrated Circuit (ASIC) allowed GPS to be brought within easy reach of millions of AVL users such as bus, taxi, and delivery vehicle fleets.