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Carving a Niche for the No-Frills Carrier, Air Arabia, in Oil-Rich SkiesThe concept of introducing a no-frills airline to the wealthy Arab region presented its risks. This independent study sought to position the new airline in the marketplace. After three focus groups and 400 self-administered surveys, safety (#1) and price (#2) are low-fare carrier considerations whereas safety (#1), punctuality (#2) and price (#3) apply for full-fare airlines. Recommended ways for the no-frills carrier to reach the market include newspaper ads, travel agent sales, online bookings, and call centers. Additionally, respondents appeared to evaluate this low-fare carrier as if it is a full-service airline.
Document ID
20070038365
Acquisition Source
Goddard Space Flight Center
Document Type
Reprint (Version printed in journal)
Authors
McKechnie, Donelda S.
(American Univ. Sharjah, United Arab Emirates)
Grant, Jim
(American Univ. Sharjah, United Arab Emirates)
Fahmi, Mona
(Procter and Gamble Cairo, Egypt)
Date Acquired
August 24, 2013
Publication Date
January 1, 2007
Publication Information
Publication: Journal of Air Transportation, Volume 12, No. 1
Subject Category
Air Transportation And Safety
Distribution Limits
Public
Copyright
Public Use Permitted.
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