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The Art and Science of Storytelling in Presenting Complex Information to the Public, or, Give 'Em More Than Just the FactsIn communicating science to the public, just the facts can leave the public baffled, bewildered, and bored. In communicating science to the public, we need to learn to tell the story, not just the facts. Science and engineering is serious business, requiring precise language and rigorous reporting of "just the facts." Yet, we believe this very code of integrity has contributed to a public image, at best, of scientists as eccentrics and engineers as geeks, and at worst, as elitist snobs who speak in secret codes. The very heart of the science process - open discussion and disagreement - often leaves the public with the impression that scientists don't know which way is up.
Document ID
20080018557
Acquisition Source
Jet Propulsion Laboratory
Document Type
Conference Paper
External Source(s)
Authors
Sohus, Anita M.
(Jet Propulsion Lab., California Inst. of Tech. Pasadena, CA, United States)
Wessen, Alice S.
(Jet Propulsion Lab., California Inst. of Tech. Pasadena, CA, United States)
Date Acquired
August 24, 2013
Publication Date
June 20, 2004
Subject Category
Documentation And Information Science
Distribution Limits
Public
Copyright
Other
Keywords
education
storytelling
communicating science to the public

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