Use of Web 2.0 Technologies for Public Outreach on a Simulated Mars Mission

Recent advances in social media and internet communications have revolutionized the ways people interact and disseminate information. Astronauts are already taking advantage of these tools by blogging and tweeting from space, and almost all NASA missions now have presences on the major social networking sites. One priotity for future human explorers on Mars will be communicating their experiences to the people back on Earth. During July 2009, a 6-member crew of volunteers carried out a simulated Mars mission at the Flashline Mars Arctic Research Station (FMARS). The Mars Society built the mock Mars habitat in 2000-01 to help develop key knowledge and inspire the public for human Mars exploration. It is located on Devon island about 1600 km from the North Pole within the Arctic Circle. The structure is situated on the rim of Haughton Crater in an environment geologically and biologically analogous to Mars. Living in a habitat, conducting EVAs wearing spacesuits, and observing communication delays with "Earth,"the crew endured restrictions similar to those that will be faced by future human Mars explorers. Throughout the expedition, crewmembers posted daily blog entries, reports, photos, videos, and updates to their website and social media outlets Twitter, Facebook, YouTube, and Picasa Web Albums. During the sixteen EVAs of thier field science research campaign, FMARS crewmembers collected GPS track information and took geotagged photos using GPS-enabled cameras. They combined their traverse GPS tracks with photo location information into KML/KMZ files that website visitors can view in Google Earth.