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Sun-Earth Day: Reaching the Education Audience by Informal MeansFor ten years the Sun-Earth Day program has promoted Heliophysics education to ever larger audiences through events centered on attractive annual themes. What originally started out as a one day event quickly evolved into a series of programs and events that occur throughout the year culminating with a celebration on or near the Spring Equinox. The events are often formal broadcasts or webcasts seeking to convey the science behind the latest solar-terrestrial mission discoveries. This has been quite successful, but it is clear that the younger generation increasingly depends on social networking approaches and informal news transmission for learning what is happening in the world around them. For 2010, the Sun-Earth Day team put emphasis on using informal approaches to bring the theme to the audience. The main event, a webcast from the NASA booth at the National Science Teachers Association (NSTA) annual meeting by the NASA EDGE group, took a lighthearted and offbeat approach to interviewing scientists and educators about Heliophysics news. NASA EDGE programs are unscripted and unpredictable, and that represents a different approach to getting the message across. The webcast was supplemented by a number of social networking avenues. The Sun-Earth Day program explored a wide range of social media applications including Facebook, Twitter, NING, podcasting, iPhone apps, etc. Each of these offers unique and effective methods to promote Heliophysics content and mission related highlights. The facebook site was quite popular and message posting there told the Sun-Earth Day story piece by piece. The same could be said of twittering and the tweetup held at the NSTA site. Has all of this been effective? Results are still being gathered, but anecdotal responses from the world seem very positive. What other methods might be used in the future to bring the science to a personal hands-on, interactive experience? Outcomes: Participants will: (1) Be introduced to the Sun-Earth Day program and its evolution through a decade of programs; (2) Hear about the methods used to communicate and educate through the years and how well they have worked; and (3) Be acquainted with the latest usage of social networking and informal education approaches and how well they have worked
Document ID
20100031069
Acquisition Source
Goddard Space Flight Center
Document Type
Conference Paper
Authors
Thieman, J.
(NASA Goddard Space Flight Center Greenbelt, MD, United States)
Lewis, E.
(NASA Goddard Space Flight Center Greenbelt, MD, United States)
Cline, T.
(NASA Goddard Space Flight Center Greenbelt, MD, United States)
Date Acquired
August 25, 2013
Publication Date
April 23, 2010
Subject Category
Space Sciences (General)
Distribution Limits
Public
Copyright
Other

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