Sharing the Adventure with the Public - The Value of Excitement: Summary of a Workshop

The premise of the workshop was that NASA and its associated science and exploration communities have not been as effective as they could be in communicating with the public about what NASA does or how its activities contribute to resolving critical problems on Earth. Although not explicitly stated, an underlying assumption seemed to be that if the public had a better understanding, it would be more supportive of NASA, which in turn could generate more political support for the organization. In the case of global climate change, the broader issue is how to convince the public of the magnitude of the problem and the need for solutions. The role of new social media tools like Facebook and Twitter in interacting with the public was an integral part of the discussion.