Communication and Social Science in the Satellite Needs Working Group (SNWG) Assessment

Every two years, NASA conducts an in-depth assessment of the satellite Earth observation data needs of U.S. federal civilian agencies submitted through the Satellite Needs Working Group (SNWG) survey. The SNWG assessment occurs at the nexus of science and people: in the 2022 assessment, over 100 scientists across NASA, NOAA, and USGS were organized to interview over 165 end users at 29 agencies about their unique satellite needs, brainstorm a range of solutions to meet those needs, and communicate back to agencies about resources available for meeting their needs. The innovative approaches to communication, organization, and team make-up that will be described in this talk are vital to the success of the SNWG assessment.

As the first major step in evaluating a satellite need, the tri-agency assessment team interviews the agency SMEs who submitted the survey to understand how satellite data could help inform their decision-making process or enable them to fulfill their key responsibilities. In preparation, NASA utilizes social scientists to provide training to all assessment participants on how to hold a discovery-centered interview, including starting with a purpose, creating a welcoming space, exploring all aspects and edges of the need, and brainstorming possible solutions to meet the need. After the interviews, assessment participants propose and review solutions across all thematic areas, seeking those that will help multiple agencies. During the selection process, agencies expected to benefit from a new solution have an opportunity to provide feedback on the proposed activity and are invited to co-design the solution with NASA, should it be implemented. The organization of needs and solutions takes place in Asana, a workflow management tool adapted for the SNWG assessment, and the Report Generation Tool (RGT) enables assessment teams to collaboratively write reports that are returned to each agency with information on current and upcoming resources that help meet their needs.